ATTENTION: Beware of Franchise-Owned , Cookie-Cutter Boot Camps!
Does One Size Really Fit All?
When it comes to boot camps, some large companies actually believe one size is good enough. But it's important for you to know, there’s a HUGE difference between “personal training” (ex. McDonalds-type boot camps) and “personal-ized training” (ex. Homemade and Homegrown boot camps).
Franchised-owned, cookie-cutter boot camps aren't necessarily bad, but…
· they’re limited to the type of services they can offer (based on corporate approval)
· client services are dictated by corporate policies, not your "personal needs" (because it’s either corporate way or no way)
· it’s primarily process-driven, not customer-driven (because it’s about following standard operating procedures)
· it’s difficult to tell what’s real or what’s not (because before and after photo results, as well as group participation pics, are typically non-original stock photos used and shared by ALL franchisees)
On the other hand, locally-owned and operated boot camps are usually better because:
· they’re customer-focused rather than company-controlled (emphasizing personal over process)
· they produce real results for people you know, see and interact with in your community every day
· flexible enough to change with the personal needs of the customer without waiting for approval from corporate headquarters
· services are delivered based on what works for you, not on a model that worked somewhere else.
B.U.S.Y. Body Fitness is designed, created, and managed by Tonya A. Martin, CPT-CI, author, and CEO-Mom. She is a born-and-raised Chattanoogan who patrolled the streets of the Scenic City as a law enforcement officer for 10 years, and successfully trained clients as one of the top personal trainers in the city’s largest gym. Because of her background, Tonya believes she has a unique perspective on the health, fitness, as well as safety challenges of our community.
Just remember, when it comes to meeting your fitness needs, one size doesn't fit all! So why should you settle for less?